Lucas Ribeiro Cavalcante
Founder of Via6. Oversees the product and sets the editorial agenda for this blog, written for businesses that take appointments and want to get clients through their bio link.
Articles by Lucas (23)
Link in Bio: What It Is and How to Use It to Get Clients
Learn what a link in bio is, why Instagram limits clickable links, and how to build a page that turns visitors into clients.
How to Add a Link to Your Instagram Bio: Step by Step
Learn how to add a link to your Instagram bio from your phone, use the 5 links available, and send clients straight to your booking page.
How to Add a Link to Your TikTok Bio: Step by Step
Learn how to add a link to your TikTok bio, what to do if the website field doesn't show up, and other ways to send clients to your booking page.
WhatsApp Link with Pre-Filled Message: Create and Use It
Learn how to create a WhatsApp link with a pre-filled message for your bio. Get ready-to-use examples by profession and tips on when to use it.
Instagram Story Link: When to Use It Instead of Your Bio
Learn when to use the link sticker on Instagram Stories instead of your bio, how to pin story links to Highlights, and story ideas that lead to bookings.
Book Appointments Through Instagram Without Answering DMs
Tired of booking appointments in your DMs? Learn how to use a booking link in your Instagram bio and stories to take reservations without answering messages.
Online Scheduling for Therapists: Organize Your Sessions
See how online scheduling helps therapists organize sessions, avoid double bookings and reduce no-shows while protecting client privacy.
Online Booking for Nail Techs: Stop Taking Bookings by DM
See how an online calendar organizes nail appointments, prevents overlaps and cuts no-shows. A practical example with services of different lengths.
Barbershop Online Booking: A Step-by-Step Guide
See how to set up an online booking page for your barbershop: services, hours, Instagram link, QR code, and tips to cut no-shows.
Personal Trainer Scheduling Software: No Double Bookings
Personal trainer scheduling software: organize trial sessions, single sessions and regular clients, cut no-shows and save time. See how it works.
Online Booking for Nutritionists: First Visits and Follow-Ups
Set up online booking for nutritionists with separate first visit and follow-up services, online and in person. See what to ask clients when they book.
How to Reduce No-Shows from Clients Who Book Online
Client no-shows hurt your schedule and your income. Learn how to reduce them with email confirmations, easy rescheduling, and a clear cancellation policy.
Nail Tech Instagram Bio: 30 Ready-to-Use Ideas
Get 30 ready-to-use nail tech Instagram bios, sorted by style, and learn how to write yours with a clear call to action for your link and more bookings.
Therapist Instagram Bio: 25 Ideas and Tips
See 25 therapist Instagram bio ideas grouped by approach and client type, plus ethical guidelines, what to avoid and where to put your link.
Barber Instagram Bio: 30 Ideas That Fill Your Chair
See 30 barber Instagram bio ideas by style, with address, hours and a booking call to action. Learn how to set up your username and category.
Nutritionist Instagram Bio: 25 Ready-Made Ideas
See 25 ready-made nutritionist Instagram bios, grouped by focus area. Includes tips on using your link in bio and online booking to win new clients.
Personal Trainer Instagram Bio: 30 Ideas to Try
See 30 personal trainer Instagram bio ideas for beginners, seniors, pregnant clients, runners and online coaching, plus a free intro session CTA.
Linktree Alternatives: What to Compare Before You Choose
Compare Linktree alternatives by built-in booking, support, QR Codes and analytics. See what to check before you choose a link in bio tool.
Link in Bio Tool: How to Choose the Right One
Find the right link in bio tool for your profile. Compare features, pricing and built-in booking, and see which one fits the way you work.
How to Switch From Linktree Without Losing Clicks
Thinking about leaving Linktree? Learn how to move your links, keep your clicks and tell your followers about the change, step by step.
QR Code for Customers: Where to Place It and Track Scans
Counter, business card, mirror: see where to place a QR code for customers, how to make sure it scans, and how to measure the results of your link.
Track Link in Bio Clicks: See Where Your Customers Come From
Learn how to track link in bio clicks and find out where your clients come from. Use UTM tags, review your numbers once a week, and adjust your strategy.
Get More Link in Bio Clicks: 12 Fixes That Work
Discover 12 practical fixes to get more clicks on your link in bio: a clear call to action, a booking button at the top, story link stickers and more.