Track Link in Bio Clicks: See Where Your Customers Come From
Learn how to track link in bio clicks and find out where your clients come from. Use UTM tags, review your numbers once a week, and adjust your strategy.
LRLucas Ribeiro Cavalcante · Founder of Via6
In this article
- Short answer
- What can you measure on your bio link?
- How do you find out where the clicks come from?
- How do you review your numbers once a week?
- What should you change when clicks are low?
- Practical example: Maya's booking calendar
- What if I don't want to use UTMs?
- Next step: start measuring today
- Frequently asked questions
To track link in bio clicks, use a link in bio tool with built-in analytics or add UTM parameters to your link. Then review each week how many people opened your page, clicked, and booked, and where they came from (Instagram, Google, QR Code). With that data, you can adjust your bio, stories, and promotion to attract more clients.
What can you measure on your bio link?
When someone taps the link in your bio, that person lands on a page you control. If you use a link in bio tool, it can show three key numbers: visits (how many people opened the page), clicks (how many people tapped each button, such as WhatsApp or booking) and bookings (how many appointments were made through the page).
You can also see the source of the traffic: whether the person came from Instagram, Google, a QR Code, or somewhere else. This answers the question behind this article: where do my clients come from?
If you don't have a link in bio page yet, start by learning what a link in bio is and how to use yours to get clients.
How do you find out where the clicks come from?
The simplest way is to use a link in bio tool that already shows these metrics in its dashboard. Via6, for example, shows how many people opened the page, clicked, and booked, and where they came from (Instagram, Google, QR Code). This works on every plan, including the free one.
Another option is to add UTM parameters to the link you put in your bio. A UTM is a short piece of text added to the end of a link that identifies where the click came from. For example, if your link is `via6.app/yourname`, you can use `via6.app/yourname?utm_source=instagram&utm_medium=bio&utm_campaign=promo`. This way, analytics tools such as Google Analytics can show exactly how many people came from your Instagram bio.
On Via6, the GA4 pixel is only available on the Pro plan, which also accepts Meta pixels. On the Free plan, Via6's native metrics already show where your traffic comes from, without the need for UTMs.
- utm_source: where the click came from (instagram, google, qrcode)
- utm_medium: type of media (bio, story, flyer)
- utm_campaign: name of the campaign or action (june_promo, new_service)
Create a different UTM link for each place you promote yourself: Instagram bio, story, QR Code at the counter, business card. This way, you know exactly which channel works best.
How do you review your numbers once a week?
Looking at your numbers every day and worrying about them doesn't help. It's better to set aside 15 minutes once a week to review what happened. Write down in a notebook or spreadsheet: how many visits, how many clicks, how many bookings, and where they came from.
- Compare with the previous week
Did the number go up, down, or stay the same? If it dropped, what changed? Did you post fewer stories? Did you change your bio? Did you run a promotion?
- Check the source
Did most visits come from Instagram, Google, or the QR Code? If one source is weak, you may need to put more effort into promoting there.
- Look at the conversion rate
How many people opened the page, and how many tapped the booking button? If many people open the page but few click, the button may not be clear or the text may not persuade them.
- Change only one thing
Don't change everything at once. Pick one adjustment, such as improving the button text or posting one more story, and see the result the following week.
On Via6, the Free plan keeps metrics for the last 30 days. The Pro plan keeps them for 90 days and also accepts Meta and GA4 pixels so you can cross-check with other tools.
What should you change when clicks are low?
If few people reach your link, the problem may be before the click: in your bio, your stories, or your promotion. If many people arrive but don't tap the buttons, the problem is on the link page itself.
- Weak bio: it needs to say who you are, what you do, and why it's worth tapping the link. See 12 fixes that get more people to tap your bio link.
- Hidden link: on Instagram, only the first link is shown prominently. If your main link isn't first, change the order. You can also see how to add a link to your Instagram bio step by step.
- Confusing page: if someone opens the link and sees ten buttons, they may leave. Prioritize what matters most: booking, messaging on WhatsApp, viewing services.
- No call to action: in your stories, say it clearly: "Tap the link in my bio to book your appointment".
If you use QR Codes on cards or at the counter, see how to bring customers to your link with a QR Code at the counter and on your card.
Links, WhatsApp, QR code and booking in one link. Free, no credit card.
Practical example: Maya's booking calendar
This is an illustrative example. Maya is a nail tech in Austin, Texas, and uses Via6 as the link in her Instagram bio. On Monday, she reviews last week's metrics: 120 visits, 45 clicks on the booking button, and 18 confirmed appointments. For illustration only, most visits came from Instagram, some came from Google, and very few came from the QR Code.
She notices the QR Code is barely used. So she decides to print a card with the QR Code and hand one to every client who leaves the salon. The following week, the QR Code traffic rises noticeably and her bookings increase as well.
This is the kind of adjustment your numbers let you make. Without measuring, Maya would have assumed Instagram was the only channel that mattered.
What if I don't want to use UTMs?
That's fine. Most link in bio tools, including Via6, already show where traffic comes from without any setup. UTMs are useful if you want to combine data with Google Analytics or track specific campaigns in more detail.
If you're just starting out, focus on having a link in bio page with basic metrics. Later, when you want to refine your results, add UTMs.
To set up your link in bio page with metrics, create a free Via6 account. It takes about 5 minutes, and you can start seeing where your clients come from right away.
Next step: start measuring today
You don't need complicated reports to understand where your clients come from. Start with three numbers: visits, clicks, and bookings. Record them every week and make one small change at a time.
If you don't have a link in bio page yet, Via6 has a Free plan with basic metrics. Every new account also gets 14 days of Pro with no credit card required. Afterward, the account goes back to the Free plan without deleting anything. You can compare the plans and their prices and decide what makes sense for you.
The important thing is not to fly blind. Measuring your link in bio clicks is the first step toward attracting more clients consistently.
Frequently asked questions
Do I have to pay to track link in bio clicks?
Not necessarily. Some tools, such as Via6, offer basic metrics on the Free plan. If you want more complete data or a Google Analytics integration, you may need a paid plan.
What is a UTM and how do I use it?
A UTM is a code added to the end of a link to identify where the click came from. For example, `?utm_source=instagram&utm_medium=bio`. You can create different links for each channel and check the results in Google Analytics.
How often should I check my metrics?
Once a week is enough for most professionals. Checking every day can cause stress and lead to rushed changes. Write down the numbers, compare them with the previous week, and make one change at a time.
My link in bio has few clicks. What should I do?
First, check whether the problem happens before the click (weak bio, stories without a call to action) or after it (confusing page). Then apply one change at a time, such as improving your bio text or highlighting the booking button, and track the results the following week.
Written with AI assistance, checked against product data, and published by Via6 on Oct 12, 2026.How we write→
Founder of Via6. Oversees the product and sets the editorial agenda for this blog, written for businesses that take appointments and want to get clients through their bio link.
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